Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page.

That traffic then has to be converted into sales. This simple formula illustrates this process:

Traffic + Conversions = Sales

Keeping this formula in your mind will help you in your internet marketing efforts because you will realize that you not only have to generate traffic, but also turn those visitors into buyers.

Furthermore, here are 7 basic rules to follow when applying this formula. These rules are relevant to all forms of marketing but are especially important for online marketing where inexperienced people can “burn” a lot of money quickly and become very discouraged.

1. All marketing involves RISK.

Whether you are trying something new or “copying” a strategy that has brought good results for others, there is still an element of risk.

When speaking of risk, you tend to think of gambling which makes for an appropriate analogy here.

For internet marketing, we try to reduce the risk and swing the odds in our favour by doing keyword research, learning skills like ad writing, article marketing, and pay per click, and other general marketing activities such as knowing what your target market is interested in.

2. Test small first.

Reduce your risk by testing a marketing approach on a small scale first. If it works, then increase the scale and create momentum.

This is how to make money!

3. Be consistent.

Successful marketers do something to propel themselves forward everyday. That is their secret.

A good practice is to create a to-do list every night featuring 5 actions that you must complete the following day.

By doing this at night before you go to sleep, you engage your subconscious mind and the next day you will know what you have to do and be on target to complete these tasks.

This is a very powerful process. Try to do this, one day at a time, until it becomes a daily habit.

4. Set a budget.

Determine what you can afford to spend on advertising on a monthly basis. In this way you can set and manage your expectations.

This should also prevent you from trying things you cannot afford.

5. Diversify.

Spread your efforts as much as you can over many different sources. This will also reduce your risk and help you to discover what works.

Remember that if one internet marketing method that you try does not produce results, you have not failed. This just means that you are one step closer to finding something that DOES work.

6. Learn how to write effective copy.

The skill that will make or break you in internet marketing is copywriting.

It is especially important to learn how to write headlines. There is a ton of good information online that is free regarding headlines and copywriting. Just do a Google search.

7. Take action, test, and track.

Tracking is essential because you absolutely need to know the results of your marketing efforts.

Once you start getting results, you can employ simple tests to see if you can improve. Often this testing involves strategies that are free.

One such strategy that comes to mind is split testing. You can do this for free, and it can provide incredible returns. Generally speaking, split testing involves making slight changes to a landing page or adwords ad, often just the wording of the headline, and testing it against a current version.

I have seen very simple changes DOUBLE the productivity of an ad. It’s not only amazing, but also a lot of fun! Marketing takes work. You simply cannot get something for nothing. Massive action creates massive results.

So take action and do not be afraid to fail. Remember to minimize your risk.

About the Author: Mark McCullagh is the author of the internet marketing strategies that work, especially for network marketing.

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Getting to the top of the search engines, and staying there, is an ongoing process. This does not mean it is expensive to stay at the top. In fact, in most cases, it’s rather affordable. But beware, there are pitfalls along the way to search engine Zen.

The old adage, “If it sounds too good to be true”, applies to SEO (search engine optimization). There are many companies that will promise top results using less than ethical methods. Including slick salesmen that will convince you that all the top sites cheat the search engines in order to stay on top. You will run into web site owners that mask keywords to get top positions making it sound very tempting to follow in their foot steps.

Don’t be fooled by such hype. These are short term solutions that can lead to a permanent ban in the top engines. Once you are banned in Google, Yahoo, MSN or ASK, you may as well dump your site and start over. If you’re looking for long term success on the internet, don’t cheat the search engines.

One of the cheats I have been seeing lately is masking content with “noscript tags”. The noscript tags are used to define an alternate content (text) if a script is NOT executed. People have been taking advantage of this and filling it with content that visitors don’t see, but the search engines do. While this does work, it is short term and believe me when I say, you will be caught. You will have no warning, no second chances. You will wake up one day and your site will not be found.

There is no phone number to call, your emails go unanswered, and traffic to your site drops off overnight. Your income dries up and it’s all over. It can take six months or more to undo the damage and, in some cases, it’s permanent. The major search engines are always on the lookout for new cheats. When found, they will program the search engines to drop the sites using these methods. Without warning, you’re gone. Also, don’t forget, your competition watches your site and is looking for ways to rank higher than you. Your competition may report your unethical methods to the search engines.

If you’re planning to be around for the long haul and want some success on the internet, then you need to be ethical in your promotion. Unless you have daily time dedicated to studying SEO and making the needed changes, you should contract with a reputable SEO company. You need a company that studies the SEO industry on a daily basis to keep on top of what it takes to rank at the top for the long run. A company that is above cheats and quick fixes. A company that offers solid optimization that can keep you on top of the search engine results. A company that will take the time to target your specific audience to get you visitors that are interested in your product or service.

Many SEO companies will promise thousands of visitors a day. Unless those visitors are interested in what you have to offer or ended up at your site and did not find what they searched for, they will remember you. They will remember that you did not have what they wanted. They may leave disappointed and your good name will have a black mark next to it. Don’t get sucked into damaging your image by slick salesmen.

When looking for a company to handle your SEO, first and foremost, be comfortable with the people you will be directly working with. They will need total access to your web site and server to make the needed changes. At times, the verbiage of your site may need minor changes. A word or two may need to be changed to improve keyword density. You need a company you can trust with your company’s image.

In today’s business world, you must have a web site. After all, your competition does. Your site must be marketed ethically and monitored daily. Changes must be made ASAP when conditions change. Hire a professional to handle SEO. When your business is booming, it’s too easy to put SEO on the back burner. Before you know it, your rankings will have dropped from top to bottom, as well as your bottom line.

About the Author: Mark Hochhaus co-owner of Technet Internet Marketing has been developing web sites and optimizing for search engines since the early days of the Internet. To keep abreast of his lastest articles, visit: Technet’s SEO News Blog: The Optimizer.

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Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves! Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.

During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.

There are some simple things that you can do. Everyone knows about the internet, but not everyone knows the free ways to get exposure on the internet. You can write an article about your industry, or a product, and submit it to one of the many sites that accept them. At the end of your article, you mention your business and have a link to your website. Each site has it’s guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting.

Guerilla marketing is great in slow time. Have some flyers or postcards made. One of your employees or friends can design it or you can find an affordable place to do it for you. During your slow time, have your employees go to a busy area and hand them out. Now you are putting your message directly into the hands of prospective customers. Make sure you have an attractive offer that will entice people to visit your business. Obviously, this is mainly for businesses with a store front, but you can do guerilla marketing online as well.

Guerilla marketing is done differently online. With blogs and social networking sites, there are opportunities to market your business in a different setting. You can create blogs and check the response you get from each entry which can help you check what the market is interested in at any given time. Or you can find blogs that have an issue that your company can help with. Respond to the blog with your company information. You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.

Cross promote with other businesses, in other ways. If you’re feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that don’t compete with yours and see about exchanging some flyers or a banner promoting each other’s business. Or if your business is online, do a link exchange with other businesses. Do not over due the link exchange or Google may lower your organic search results. Be selective in who you work with both online and in the brick and mortar world.

Press Releases can be a very effective way to bring attention to your business. If you have something that impacts the community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business.

These are just some of the ideas that will help your business grow in any economy. There are plenty of marketing options out there. You just need to find the ones that work for you.

About the Author: Rob Bedell is an expert in the media industry and has worked in the industry for over 15 years. He has worked with some of the largest media companies in the world, Tribune and Knight-Ridder, as well as helping restructure and rebuild other companies in the Los Angeles, CA Metropolitan area. He now owns a marketing company that helps small to medium sized business, making sure that their marketing pays them back. www.bedellmediaconsulting.com.

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Who are you, really?

Your brand, I mean.

What do you want other people to think when they think about your business, your service, or your product?

Do you want them to think your brand is the life of the party, or the designated driver? Is it a trusted friend, or a glamorous rock star? Are you a Volvo or a ‘Vette’?

So I repeat…who are you?

You may already know this, and if that’s the case, I congratulate you! Many small businesses struggle with this. If, however, you need a little help in defining yourself, here are a few questions to ask yourself:

1. How am I currently perceived by my customers?
If you don’t know, do a quick focus group with a target segment of your market (10 – 20 people), customers and non-customers. Have a list of questions ready to ask.

2. How do I want to be perceived by my customers?
Realize that your brand needs to reflect and resonate with your target market. If you want to be a sports car, but your customer wants you to be a sedan, you should probably reflect what your customer’s value unless you’re trying to attract a different set of customers.

3. How far apart is how I’m currently being perceived to how I want to be perceived?
What will it take to bridge the gap? Do I really need to bridge the gap, or should I enhance my current image?

Once you’ve got a general idea of perception, time to make your personality more definitive. So, ask yourself these questions:

4. What are my brand’s human characteristics?
As crazy as it may sound to you, many branding experts suggest you do this in order to put your brand on a level everyone in your organization can understand. Is your brand male, female? Old, young? Rich, poor, middle class? Where does it work? What does it do for entertainment? These are just starter questions…you can think of a lot more yourself!

5. If my brand was an actual person, what would be its name?
Think about it, when you hear someone is names “Biff,” an immediate picture comes to your mind. I bet you can think of a dozen such examples! Pick a name that personifies your brand. Paris, Tom, Jane, Inga, Ian, Jeff, Elsa…

6. What is my brand’s “life story?”
Biff needs to know where he came from, so create a brief, fictional biography of your humanized brand.

Once you figure all this out, consider building a Personality Board. This is very helpful in giving your brand a visual personification. Cut out pictures, stories, headlines, or any other visual reference you think would work to define your personality. You may even want to find a photograph of someone who is the image of your brand personality (your Biff) and place it in the middle. Display it proudly, and make sure your employees know what it is.

Now, when you create your advertising and marketing materials – from print ads to tv and radio spots, from websites to packaging, and beyond – you know what personality they need to reflect. And you will be on your way to delivering a brand with which your customers can identify.

About the Author: Donna Williams is the founder and creator of BusinessBurrito.com – a website dedicated to helping small businesses grow to their maximum potential. She is also a 25-year advertising / marketing executive, creative director, writer, and producer. Together, Donna and her husband currently own and co-own five small businesses. To learn more about Donna and read more of her articles, visit her website at http://www.businessburrito.com.

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Where does traffic come from? Now I’m not talking about that stuff we all get stuck in during rush hour. Website traffic is essential, if you have no traffic to your website you are not going to get anyone buying your products or reading your articles. Traffic is one of the key components of your website and is available in these three forms.

1. Pay For It.

You can buy traffic typically using what is known as Pay Per Click advertising. The major names in this market are Google and their AdWords program and Yahoo Network Sponsored Search. There are many smaller companies around also but they all follow the same premise.

You create your account, grab a bunch of keywords and create your adverts. You can define the amount you want to spend per click or per day, what geographical areas you want your adverts to appear in and even what time they should appear.

When someone types one of your keywords into for example Google your advert will be displayed down the right hand side of the natural search results. If the searcher then chooses to click on your advert and gets forwarded to your website you will get charged for that click.

The price you pay for each individual click depends on a variety of conditions such as how many other people are competing on that keyword. The more competition the more it costs to be higher up the ranks. The position you want to occupy. The percentage of people who click on your advert, the list goes on.

Pay Per Click advertising can be very successful but has a steep learning curve, it is essential that you do lots of research into your chosen Pay Per Click vender and in the niche you are in.

2. Borrow It.

This option is not for everyone, but in certain niches it can be effective. The first method of borrowing traffic is what is called link exchange. This is where you put links to another website on your site and they put links back to you on theirs. This can be beneficial as you can get traffic from a more successful website reasonably quickly. However this traffic is not always targeted.

The second option in the affiliate marketing world is called a joint venture or a JP. This is essentially where you would contact another marketer or company who had products that complements yours. If they are interested they may send a mailing out to their list or put an entry in their blog alerting their visitors about you and your relevant products.

The key things to remember about borrowing traffic is that you have to give something in return. This can make it tricky when targeting very successful websites.

3. Create It.

Creating your own traffic is one of the best ways to start bringing people into your website. There are literally hundreds of ways to start creating your traffic but I’m just going to tell you about two of the most popular.

Articles are a great way of generating traffic. You can write your articles about your chosen niche, offering advice, definitions, explanations, news, reviews just to name a few. Once you have created your articles you can put them on your website or blog as content. You can also upload them to article directories or even assemble a few of them into a white paper or ebook to give away to visitors.

Video is currently the big thing on the internet world. Everywhere you look there are videos for everything. 50% of all web traffic is video and YouTube alone receives 12.5% of all the traffic out there. YouTube has made it possible for anyone to upload their videos for the whole world to see. Just as you can create an article about anything you can do the same thing with video. The best option is to do both: Create it in print and create it in video.

I wish you all the best of success.

About the Author: Mark Voce – I hope you found this article helpful. Check out my blog to get more advice, tips, secrets and the latest news on Google AdWords and Internet Marketing.

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Does integrity really matter in online business? The owners of PCS Productions in Texas would likely say, “Yes!”

This company began in 1995 and has worked to develop quality audio and video productions. Their services extend to web design and hosting, audio streaming and print media projects.

This company has worked diligently to establish integrity in each form of media they present. Many of those media specialties interact with other forms of media so they must make sure they can transfer branding ideas from one.

I think what may be most impressive about this company is they have an extraordinary track record. Client testimonials are glowing and well respected.

If you are known by the company that you keep then this company visibly has a sense of integrity. Their staff has been sent on assignment to virtually every continent in the world and their work is called upon repeatedly by existing clients while others also seek them out for their skills.

So is this a puff piece about PCS Productions? No. In fact I don’t know anyone who works there, nor have I visited with anyone. So, I guess you could say I am not promoting a service, but pointing to some interesting parallels I often find in the best businesses.

This company has a good reputation and that’s the point of this article.

As an online business you need to work to establish a reputation that is used as a calling card for potential customers.

The web already has enough scam artists and fly-by-night operations so when I find a point of positivity I cling to it and then point it out to others.

The establishment of a strong work ethic combined with consistently providing the best possible service can do wonders for your business in the long term.

Someone once told me, “You really should take the high road. There’s a lot less traffic.” At first I smiled, but it’s true. We all know someone who is adept at cutting corners. Perhaps we have encountered a business that left us high and dry after they got our money. We like those ‘high road’ companies.

What we want as business owners are those glowing testimonials that profess the depth of our commitment to excellence. These are words that may well encourage others to buy our product or use our service. Those precious words will not come if the customer is just another dollar figure.

As a business owner you place your name and reputation on every order you ship out. You stake the trust others would like to place in you on the way you handle issues that come up.

It’s a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It’s an investment that can go away if you don’t protect it wisely. What that means for a business owner is you have to put your customers first. Their concerns need to be a concern for you. Their issues require you be a problem solver. Deliver more than you have to and show absolute respect to your customers. After all, they are the ones you serve.

About the Author: Scott Lindsay – Make A Website or Make Your Own Website Fast at HighPowerSites.com. Start a Home Business and Sell Ebooks at BooksWealth.com.

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You may have heard that Google and other search engines prefer that you use dashes or hyphens (-) instead of underlines or underscores (_) as word separators in your URLs. Google actually recommends that you use dashes or hyphens when creating search engine friendly or search engine optimized URLs instead of underscores. Here’s why.

Google sees underlines or underscores as an actual underline character, so a PHP programmer searching for “similar_text” would get results about the PHP function similar_text() instead of all search results for “similar text”. So the hyphens in SEF URLs tell Google that each word is a separate word, while underlines tell Google that your URL is one long word.

In a 2005 blog post, Matt Cutts of Google stated that hyphens are better for search engine optimization in URLs because of the Google developers’ nerdy roots. According to the post, Google did not penalize sites for using hyphens in their URLs (which may or may not have meant that Google penalizes sites for using underscores in their URLs).

Now obviously this is no longer completely the case. Google is continually refining its search engine and it is smart enough to parse URLs with dashes and/or underlines. People searching your content will be able to find your pages whether you use dashes or underscores. In fact, many top searches will return results whose URLs contain underlines.

But if you are ever in doubt with SEO, just do what Google suggests. In this case it means using hyphens or dashes instead of underlines or underscores.

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What is .NET ?

Many people reckon that it’s Microsoft’s way of controlling the Internet, which is false. .NET is Microsoft’s strategy of software that provides services to people any time, any place, on any device. An accurate definition of .NET is, it’s an XML Web Services  platform which allows us to build rich .NET applications, which allows users to interact with the Internet using wide range of smart devices (tablet devices, pocket PC’s, web phones etc), which allows to build and integrate Web Services and which comes with many rich set of tools like Visual Studio to fully develop and build those applications.

What are Web Services?

Web Services are the applications that run on a Web Server and communicate with other applications. It uses a series of protocols to respond to different requests. The protocols on which Web Services are built are summarized below:

UDDI: Stands for Universal Discovery and Description Integration. It’s said to be the Yellow Pages of Web Services which allows Businesses to search for other Businesses allowing them to  search for the services it needs, know about the services and contact them.

WSDL: Stands for Web Services Description Language, often called as whiz-dull. WSDL is an XML document that describes a set of SOAP messages and how those messages are exchanged.

SOAP: Stands for Simple Object Access Protocol. It’s the communication protocol for Web Services.

XML, HTTP and SMTP: Stands for Extensible Markup Language, Hyper Text Transfer Protocol and Simple Message Transfer Protocol respectively. UDDI, WSDL and SOAP rely on these protocols for communication.

The image below shows the order of the protocols on which Web Services are built:

Example of a Web Services Application

Let’s say a customer accesses a Website and buys something. The Web services of the business will communicate with the inventory system to see if there is enough stock to fulfill the order. If not, the system can communicate with the suppliers to find one or all of the parts that make up the order before filling the order. At all stages the customer will be kept informed via messages. The end result is a seamless system communicating and exchanging information easily regardless of the platform they are all running on. The business don’t need to worry about going to the wrong supplier because it asks the Web service running on the supplier system what it does. And the business doesn’t have to worry about the other system’s methods of handling data because they communicate via SOAP and XML.

Real World Application

Microsoft’s passport service is an example of a .NET service. Passport is a Web-based service designed to make signing in to Websites fast and easy. Passport enables participating sites to authenticate a user with a single set of sign-in credentials eliminating the need for users to remember numerous passwords and sign-in names. You can use one name and password to sign in to all .NET Passport-participating sites and services. You can store personal information in your .NET Passport profile and, if you choose, automatically share that information when you sign in so that participating sites can provide you with personalized services. If you use Hotmail for your email needs then you should be very much familiar with the passport service.

To find out more about how Businesses are implementing Web Services and the advantages it is providing please visit Microsoft’s Website and check out the case studies published.

What is .NET Built On?

.NET is built on the Windows Server System to take major advantage of the OS and which comes with a host of different servers which allows for building, deploying, managing and maintaining Web-based solutions. The Windows Server System is designed with performance as priority and it provides scalability, reliability, and manageability for the global, Web-enabled enterprise. The Windows Server System integrated software products are built for interoperability using open Web standards such as XML and SOAP.

Core Windows Server System Products include :

SQL Server2000: This Database Server is Web enabled and is designed with priority for .NET based applications. It is scalable, easy to manage and has a native XML store.

Application Center 2000: This product is designed to manage Web Applications.

Commerce Server 2000: This powerful Server is designed for creating E-Commerce based applications.

Mobile Information Server: This Server provides real-time access for the mobile community. Now Outlook users can use their Pocket PC’s to access all their Outlook data while they are moving.

Exchange Server 2000: This is a messaging system Server and allows applications on any device to access information and collaborate using XML.

BizTalk Server 2000: This is the first product created for .NET which is XML based and allows to build business process that integrate with other services in the organization or with other Businesses.

Internet Security and Acceleration Server 2000: This Server provides Security and Protection for machines. It is an integrated firewall and Web cache server built to make the Web-enabled enterprise safer, faster, and more manageable.

Host Integration Server 2000: This Server allows for the Integration of mainframe systems with .NET.

When developing real world projects if you don’t know how to use the above mentioned Server’s which are built for .NET based applications do not worry. Your System Administrator is always there to help you.

.NET and XML

There is a lot of connection between XML and .NET. XML is the glue that holds .NET together. XML looks similar to HTML which  is readable and text-based. XML is a method of putting structured data into a text file. XML is the specification for defining the structure of the document. Around this specification a whole family of optional modules are being developed. The reason why XML is linked so much to .NET is, it’s platform independent and is well supported on any environment. To move the data contained in an XML file around different organizations using different software on different platforms it should be packed it into something. That something is a protocol like SOAP.

About SOAP

SOAP, Simple Object Access Protocol is a simple, lightweight protocol for exchanging information between peers in a decentralized, distributed environment. It is an XML based protocol that consists of three parts: an envelop that describes what is in the message and how it should be processed, a set of encoding rules and a convention for representing remote procedure calls and responses.

.NET vs Java

Many of us wonder what .NET has to do with Java. Is there any relation between them? Are they similar? and so on. I even hear some people say .NET is Microsoft’s answer to Java. I think every language has its own pros and cons. Java is one of the greatest programming languages created by humans. Java doesn’t have a visual interface and requires us to write heaps of code to develop applications. On the other hand, with .NET, the Framework supports around 20 different programming languages which are better and focus only on business logic leaving all other aspects to the Framework. Visual Studio .NET comes with a rich visual interface and supports drag and drop. Many applications were developed, tested and maintained to compare the differences between .NET and Java and the end result was a particular application developed using .NET requires less lines of code, less time to develop and lower deployment costs along with other important issues. Personally, I don’t mean to say that Java is gone or .NET based applications are going to dominate the Internet but I think .NET definitely has an extra edge as it is packed with features that simplify application development.

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First thing is what not to do. Remember back when websites would have massive keyword lists at the bottom or top of the pages? These words were paragraphs long and didn’t make any sense at all! The human eye knew that it didn’t mean anything, but this text was designed for SEO and to trick the search engines. Sure, it worked for awhile, but now search engines are wise to our tricks. They know these paragraphs are designed only for SEO, which now will get you penalized.

Create Search Engine-Friendly Content

Simply said, make sure you put a good amount of text on your website talking to your audience, not the search engine. Search Engines can now detect if a sentence doesn’t make sense. For SEO make sure you write text for your site the same way you would speak. The trick is to make sure your keywords show up in your text about 2% of the time. If you do it too much, the search engine will know what you are up to and begin to penalize you again.

Do not use Flash or text embedded images either. Search engines ignore these things. They are very bad for SEO. For images that you do have on your sites, attaching alt image tags with a brief sentence that describes the image, using some keywords, will go far to get you points. Also use heading tags and do not try to hide keywords by making them the same color as your page. While this used to work for SEO, now it is the fastest way to get sunk to the bottom of the page. Sure, it might work for a week or two, but after that your ranking will begin to decline.

As you write your content you may notice that the longer your text gets, the harder it is to keep your keywords at the optimal amount. Some will be higher and others will be lower. Writing more only seems to lower the keywords that are having trouble!

You will want to make sure that your home page text is informative, but concise. Pick the keywords you want to target on your homepage wisely. If you have other keywords you want to focus on for SEO you may want to consider creating a landing page.

A landing page is in essence like another homepage that funnels traffic into your site. It will provide a fair bit of information with links to your main site. This way if people search for keywords not targeted on your homepage, they can still find you on the major search engines. Creating multiple landing pages for different sets of keywords is very hot right now with SEO, and it works. A good landing page doesn’t take long to generate as it should be just one page long and directly link to your site right away.

You will also want to generate a site map.

A site map, in case you’re new to this internet thing, is a page from your site that is strictly text links of your site. It is like a table of contents in a book that shows all the links that are presented on your site. Search Engines eat this up, especially the big ones. Each time you make a site map change, you can ping these search engines to re-index. That will keep your rankings fresh.

Speaking of keeping it fresh, that is another thing that is great for SEO. Make sure to update your website once a week. The changes don’t have to be big. They could be very small like changing the homepage text or posting comments on your services page. Any change will be considered as keeping your site fresh which search engines love. One of the worst things you can do for SEO is to have a stale website. No one likes outdated information and neither do search engines.

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