By Melanie Rembrandt

After optimizing your site for search engines and pursuing other marketing efforts, it’s time to use the power of the press to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter?

Here are some quick tips to help you through the media process:

1. Know Your Targeted Media Members.

Before you even reach out to a reporter, you should know what that person writes about and what he or she will be interested in discussing. Do your homework before contacting a specific reporter, and you’ll have a much better understanding of what you should say (and the topics to avoid).

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By Steve McMains

Do you really need a brand?

Do you need to develop a brand identity?

If you want sustainable growth in your business and if you want to earn more than what you do today, you must develop a brand identity for you or your business. There is no alternative to this proposition.

At this point, many business owners will step back saying that branding means advertising and thus it would require huge investment. This is a very common situation as a beginner: The business owner do not have much idea about the actual rate of advertising in different media.

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By Mark McCullagh

Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page.

That traffic then has to be converted into sales. This simple formula illustrates this process:

Traffic + Conversions = Sales

Keeping this formula in your mind will help you in your internet marketing efforts because you will realize that you not only have to generate traffic, but also turn those visitors into buyers.

Furthermore, here are 7 basic rules to follow when applying this formula. These rules are relevant to all forms of marketing but are especially important for online marketing where inexperienced people can “burn” a lot of money quickly and become very discouraged.

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