By Rob Bedell

Is the current tough market the right time to be slashing your advertising budget? Not if you want your business to survive the economic downturn and lay the groundwork to thrive when the economy improves! Tough times may actually provide us our best opportunity to reach out to our customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.

During good times everyone has the money (and bravery) to seek out clients, creating an atmosphere of extreme competition where reaching the consumer with your message proves to be exceedingly difficult. NOW is the time to have faith in your product or service, to reach out to your customers and to secure your success now and into the future. And there are easy and cost effective ways of doing so.

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MANILA, Philippines – A groundbreaking survey¹ has revealed that the Internet has already surpassed newspapers, possibly for the first time, as the preferred source of job openings among Filipino IT professionals.

However, the internet came second only after referrals as the top choice among job seekers, said XMG Inc., the ICT research company which conducted the survey.

Other sources of job openings (job fairs, walk in applications, internships) came in at third, while newspapers was at fourth and followed by headhunters in fifth place. None of the survey respondents indicated any job openings learned either through the radio or billboard.

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Definitions

1 survey
Definitions

1. to determine and delineate the form, extent, and position of (as a tract of land) by taking linear and angular measurements and by applying the principles of geometry and trigonometry
2. to view or consider comprehensively

Pronounciation: sər-ˈvā, ˈsər-ˌ
Type: verb
Etymology: Middle English, from Anglo-French surveer, to look over, from sur- + veer to see — more at view

MANILA, Philippines – Philippine companies that run their own online payment methods may soon integrate efforts to enhance the country’s e-commerce infrastructure, the head of a data center operator said on Thursday.

In a GMANews.TV interview, Dr. William T. Torres, president of Mosaic Communications (Mozcom), said that since there is now a critical number of companies with their own online payment methods, “there’s reason to say let’s do this thing together so that we can complement each other.”

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NEW YORK – Inside a midtown hotel, Larry Fischer is on his cell phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer.

They are bidding furiously at this auction of Internet domain names, with hopes of snagging megayachts.com. The duo won’t be deterred. They want this name.

”$110,000 (€79,693), yes or no? Quick,” Fischer barks at Eli, the investor at the end of the phone.

Someone else makes a bid for $120,000 (€86,938). Fischer and Goldberger up the ante, and then again.

Going once, going twice … sold to Fischer and Goldberger for $150,000 (€108,672).

”You got it,” a smiling Fischer tells Eli.

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Free access to Wi-Fi (wireless fidelity) networks for using the Internet are offered in many public places like coffee shops, fast-food chains and shopping malls but a leading vendor of computer security software advises against the risks of such connections.

Symantec Corp warns that free Wi-Fi in public hotspots also means that connections are not encrypted, making users and their sensitive and confidential communication and data susceptible to online threats such as fraud, theft, data loss, and hacking.

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MIAMI – Isaac Daniel calls the tiny Global Positioning System chip he’s embedded into a line of sneakers “peace of mind.”

He wishes his 8-year-old son had been wearing them when he got a call from his school in 2002 saying the boy was missing. The worried father hopped a flight to Atlanta from New York where he had been on business to find the incident had been a miscommunication and his son was safe.

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