By Dian Schaffhauser of Web Worker Daily
There are plenty of ways to generate attention for your web site, but you’ll also want to make sure you’re covering the basics too. We talked to web site marketing expert Celeste Bishop, who runs Bishop Market Resources, to learn what you can do right now, this week, to optimize your site.
What triggers popularity with a search engine has always been elusive. You have to change how you market your website and even build it to make search engines rank it on their top page. For someone new on the scene, it can appear to be a daunting task. Here in this article we will look at the latest in SEO and SEM by starting with the site itself.
First thing is what not to do. Remember back when websites would have massive keyword lists at the bottom or top of the pages? These words were paragraphs long and didn’t make any sense at all! The human eye knew that it didn’t mean anything, but this text was designed for SEO and to trick the search engines. Sure, it worked for awhile, but now search engines are wise to our tricks. They know these paragraphs are designed only for SEO, which now will get you penalized.
Before you can get your online business off the ground, you need to purchase a domain name. But which domain name should you choose? Here are some things to consider before making that important decision.
Extension Rules
No matter what type of site you run, the .com extension is still the gold standard. If you just can’t find a remotely appealing .com version of your desired domain name, only then should you consider one of the other TLDs (top-level domains), such as .net, .org, or .biz.
Sooner or later, and maybe without even knowing the technical terms required to communicate this to someone else, you will want to subscribe and monitor web sites, information pages, or online catalog sections on an ongoing basis.
- By Stephen Mahaney
One of the trickiest aspects of search engine optimization is the process of building high quality incoming links. And, as you’ve undoubtedly heard, it’s also the single most important thing you can do to improve your rankings. The more inbound links a page has, the more popular it is – and search engines like popular pages.
…and get local search engines to list your site exactly where you want them to! — By Carrie Hill
I have a small confession to make. I almost chose to leave the words Local Search out of the title of this report. That’s because, to me, Local Search implies looking for something nearby (also known as Nearcasting). And though Nearcasting is a form of Local Search, we can’t forget about Farcasting either.
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