By Jeremy Gislason
Owning any type of online business will strongly benefit from a few SEO techniques. However, everyone and their brother has advice on how to do it. All this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing.
By Christopher Raine
What does a website need? The simple answer is repeat visitors, this is what successful websites share in common, and this accounts for a major part of their traffic.
Why is this?
Well, experience shows that returning visitors are much easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The whole issue of credibility disappears.
So what do you need to do to keep your visitors coming back and visiting your site?
By Jack Strawman
A few weeks ago I found myself in the subway of New York City. Posters and billboards from a prominent bank promoted credit card decaled the underground landscape.
These well-crafted advertisements promised ten dollars back for every $100 spent on subway fares. It gave the current economic crisis and recession as the explanation for their incredible generosity and compassion.
Everybody around me seemed thoroughly impressed by this overwhelming gesture of selfless charity; many discussed in earnest how they were planning to sign up for this card to enjoy these charitable savings. It seemed I was the only one, the Christmas Grinch of the crowd, who perceived this advertisement strategy as more cunning and brilliant than selfless and generous. What an ideal time to hook people on yet another credit card, especially with the holiday season already upon us. Obviously the long-term interest this credit card company was anticipating far overshadowed their likely short-term promotional costs.
Indeed it was a cunning and brilliant strategy, much the same, I thought to myself, as Google’s page rank system.
At first glance it seems a very wise, fair and indeed brilliant system for determining positioning within the search ranks. On closer inspection, however, it is even more brilliant and cunning than most are giving it credit.
By John Williams
A website is a handy and trendy marketing tool for business. For a good website, the visual web design must be attractive and must be able to grab the attention of a large number of visitors.
Web designing is an art and has to be done with interest and involvement. When done with involvement, the user-friendly feature will automatically get incorporated in the design. Stunning web design with good programming and marketing strategies will greatly increase the visibility of the website to the Internet browsers.
From this introduction it can be easily understood that web design is the key aspect of a website. For designing a user-friendly website here are a few tips which I gained through my experience in web designing. These useful tips, when implemented, will yield good user-friendly web designs.
By Lawrence Roth
“I am an artist,” the man proudly proclaimed. “I don’t care,” the critic proudly responded. “ The frame is too large, the colors are dark and it will not match my furniture,” the critic further explained.
Many times web developers experience a similar scorn but not always from humans. A site has been designed with an interface that pops with beautiful GIFs and JPEGs, dazzles with Flash and functions like a charm with JavaScript. The search engines do not care. The content, the keywords and the tags do not correspond with the criteria of the search engines. Therefore, you are ignored.
It is a struggle between art and science that frustrates many. The responsibilities of web developing — the art — clash with the role of the Search Engine Optimization (SEO) — the science. That is why some companies and development firms are designating web developer and optimizer as two distinctive jobs.
Yet many smaller companies and shops still have the web developer fulfilling both roles. The problem is that optimization is becoming challenging and competitive. So here is some information to help start the optimization before, after or during the developing.
By Terry Detty
If you have a web-based business or if a significant portion of your business is performed on the internet through your website, then the best advertising and marketing is completed by submitting your website to a search engine.
No amount of press releases, newspaper or radio ads, banner ads, spam emails or newsletters will achieve the same results, although it may be effective in a small proportion.
Beware of companies that promise an automatic submission of your website to hundreds of search engines which are most times nothing more than false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.
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