Bob Parsons’ How to Pick a Domain Name
Pick a domain name like a pro. Avoid these silly mistakes.
Pick a domain name like a pro. Avoid these silly mistakes.
Before you can get your online business off the ground, you need to purchase a domain name. But which domain name should you choose? Here are some things to consider before making that important decision.
Extension Rules
No matter what type of site you run, the .com extension is still the gold standard. If you just can’t find a remotely appealing .com version of your desired domain name, only then should you consider one of the other TLDs (top-level domains), such as .net, .org, or .biz.
Registering a domain name is a quick process that often seems complex. It is far easier than most general web surfers suspect. You can quickly learn how to register a domain name with a little forethought.
You need little know-how to register a domain name. Your first task is to find a company that will let you perform a search in what is known as a “WHOIS” database. These databases contains all registered domain names worldwide. Domains that are currently in use will offer the name of the individual or company with ownership. The WHOIS will also tell you if your desired domain is free.
Choosing a good domain name is crucial to the success or failure of your business. You may wonder how something so small and slight could have an impact on your business, but the best way to compare this is to think about how important location is to an offline business? If you do not have a good location, you are likely not going to get many visitors. The same holds true for a good domain name as well.
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NEW YORK – Inside a midtown hotel, Larry Fischer is on his cell phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer.
They are bidding furiously at this auction of Internet domain names, with hopes of snagging megayachts.com. The duo won’t be deterred. They want this name.
”$110,000 (€79,693), yes or no? Quick,” Fischer barks at Eli, the investor at the end of the phone.
Someone else makes a bid for $120,000 (€86,938). Fischer and Goldberger up the ante, and then again.
Going once, going twice … sold to Fischer and Goldberger for $150,000 (€108,672).
”You got it,” a smiling Fischer tells Eli.
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