By Rick Youngblood

SEO, or search engine optimization, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a mysterious process to many. One of the reasons SEO is so mysterious is that it can be a complicated endeavor and search engines are constantly changing the way they rank sites and the way the recognize the many tools of SEO.

At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site’s quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to ‘play the system’ to their advantage.

Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.

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…and double the number of your pages indexed in Google! — By Geoff Hineman

Of the many techniques available to SEOs, perhaps the most hotly debated is the use of the nofollow tag for PageRank sculpting. While many SEOs support nofollow as a proven and verifiable way to help important pages rank higher, others approach it with hesitation, preferring instead to adjust their site architecture or their robots.txt file.

This report pulls back the curtain and takes a closer look at the mystery and even danger surrounding the different techniques available for using nofollow to sculpt your PageRank.

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