By Michael Fleischner
Are you launching a new website? There’s no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.
By Mel Richardson
How good is your Web site?
Is your Blog up to par?
There are actually websites that will measure the ranking of your website. For those of you that don’t know what page rank is, it’s a tool put together by Google that determines the effectiveness or efficiency of your Web site.
The higher your page rank, the higher your Web site is listed in the various search engines, and that means more traffic to your site. This, in essence, means more people are looking at your site, your products, your services, thus putting more money in your pocket in the form of paying customers.
If more people are going to your Web site then less traffic is going to your competitors’ Web site. Unfortunately most people don’t even know what page rank is but those visitors that do will place your website in a higher esteem than your competitors and feel that your content is much more valuable and insightful.
By Andre Savoie
When talking to clients about marketing their business online I am asked “How do you get to #1 on Google?” While this article is not specially about how to become #1 – I will explain what the process is and what’s involved.
Despite our widespread acceptance and use of the internet – I am always surprised by how many people really have no idea what SEO (search engine optimization) is about. They instinctively know WHY they like to click on that first listing in the natural results; but they don’t have the first clue HOW it got there. Making matters worse is the fact that the internet world is largely unregulated and still being figured out – so it seems that everyone has their own “best practice” and definitions of things like SEO.
I usually tell clients that their intuitive feeling of WHY they trust that first listing is that – simply put – it’s the best result for the phrase you type in. People seem to understand that. However most people don’t really understand why one site would be better than another so here goes with a layman’s explanation…
By Karla Whitmore
Search engine marketing involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible.
By Wim Conradie
The most important function of a website is to help a company to sell their services/products to new clients.
When potential new clients/tourists need to choose between two companies with whom they aren’t familiar, they are most likely to compare the websites. This is because a website is almost the only method for a person to actually see beforehand what he/she pays for. In general, more than 90% of these potential new client’s decisions are decided upon the impression that is reflected from the website, regardless of the competence of these companies. The general truth is that most potential clients do not know how to technically compare companies, and therefore trust that the website’s professionalism will reflect the expertise.
Therefore large amounts are invested in corporate website development.
Unfortunately most companies tend to overlook the importance of building a trusted web presence. Without having a web presence with authority almost no new visitors will end up at your website. And since every company wants to expand, they need to focus on improving their web presence in order to increase the chance of getting new customers.
The best and most effective long term solution to increase your web presence is known as Search Engine Optimisation (SEO). It is a highly specialized field that focus on improving the amount of trust the rest of the world will have in your website. The more trust you have, the more potential new clients will visit your website daily.
By Andy Eliason
If you are like most people, it is probably safe to say that you are often annoyed when sales people become… pushy. And it doesn’t matter if it’s a car salesperson or someone blocking your way past a kiosk in the mall, these sales people have something in common, and that is persistence and the belief that they can persuade you to buy anything and/or everything.
If they talk fast enough, or maybe if they fill your head with so many claims, they feel that you can be convinced.
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