By Matt Jackson

While written with search engines in mind, SEO content should also consider the end users of your website; your potential customers. Attracting masses of traffic, regardless of how targeted that traffic, is only a portion of the battle.

If the content you’ve used is next to meaningless or smacks of being written solely to rank well in the search engines then your website will under perform and your online business efforts will suffer as a consequence.

Finding the perfect blend between search optimised content and offering an enhanced user experience is critical to better website performance.

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By Jack Strawman

A few weeks ago I found myself in the subway of New York City. Posters and billboards from a prominent bank promoted credit card decaled the underground landscape.

These well-crafted advertisements promised ten dollars back for every $100 spent on subway fares. It gave the current economic crisis and recession as the explanation for their incredible generosity and compassion.

Everybody around me seemed thoroughly impressed by this overwhelming gesture of selfless charity; many discussed in earnest how they were planning to sign up for this card to enjoy these charitable savings. It seemed I was the only one, the Christmas Grinch of the crowd, who perceived this advertisement strategy as more cunning and brilliant than selfless and generous. What an ideal time to hook people on yet another credit card, especially with the holiday season already upon us. Obviously the long-term interest this credit card company was anticipating far overshadowed their likely short-term promotional costs.

Indeed it was a cunning and brilliant strategy, much the same, I thought to myself, as Google’s page rank system.

At first glance it seems a very wise, fair and indeed brilliant system for determining positioning within the search ranks. On closer inspection, however, it is even more brilliant and cunning than most are giving it credit.

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By Mel Ann Chan – AdSense Australia Optimisation Team

Dress for success – impressing your audience

The video below is the second in our “Optimisation Essentials” series, demonstrating our top three tips for maximising your AdSense for Content performance. Last week, we reinforced the importance of bigger
ad units. This week, we’re showcasing how a better ad unit design can result in improved AdSense performance.

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By Mel Ann Chan – AdSense Australia Optimisation Team

Bigger is better – for AdSense ad units

AdSense for content is the bread and butter of many of our publishers, and we often receive requests to recommend strategies to improve AdSense performance on publisher sites. While we refer to this as
‘optimisation’, we understand that this term can make the process sound more difficult than it really is. In response, we’re releasing a three-part video series that demonstrates, in plain English, our top tips for increasing your AdSense earnings.

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By Darren Jennings

The Primary objective of a business website is to attract potential buyers and convert them into paying customers. Relevant keywords allow you to fulfill this primary objective. They help you attract relevant traffic that want to buy the types of products you have to offer, however, the more relevant keywords that you rank well for, the more business you will do. By effectively expanding your keyword lists, you expand the potential market for your business.

There are two fundamental ways of expanding your keyword lists:

• Long tail keywords that give you depth and allow you to dominate a particular market – so, moving from ‘chocolate’ to ‘chocolate gifts’ to ‘corporate chocolate gifts’. These long tailed keywords tend to have a smaller advertiser competition, therefore you get a better PPC price, also, you dominate that specific niche market.
• Related keywords that allow you to broaden the range of market sectors that you can target. So, if you’re selling gourmet chocolate, you may find opportunities in related keywords such as ‘truffles’, ‘fudge’ or ‘luxury foods’. Related keywords can make you aware of markets that you might now have considered. So in building your online business, you need to make sure you have an effective sales process in place. Do that and you will have real benefit from expanding your keyword lists.

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Nevil Darukhanawala

You have optimized your website for winning keywords, are mid-way with your link building campaign, and have been going absolutely crazy creating fresh SEO friendly content that pleases the users and search engines.

You are obviously very serious about your online business, and yet you cannot seem to cross the Rank # 12, Page 2 barrier of Google search listing for your primary keywords.

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