By Michael Fleischner
Are you launching a new website? There’s no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.
By Karla Whitmore
Search engine marketing involves keeping your content fresh, using keywords that put you at the top of the first page and obtaining as many links to your site from other websites as possible.
By Wim Conradie
The most important function of a website is to help a company to sell their services/products to new clients.
When potential new clients/tourists need to choose between two companies with whom they aren’t familiar, they are most likely to compare the websites. This is because a website is almost the only method for a person to actually see beforehand what he/she pays for. In general, more than 90% of these potential new client’s decisions are decided upon the impression that is reflected from the website, regardless of the competence of these companies. The general truth is that most potential clients do not know how to technically compare companies, and therefore trust that the website’s professionalism will reflect the expertise.
Therefore large amounts are invested in corporate website development.
Unfortunately most companies tend to overlook the importance of building a trusted web presence. Without having a web presence with authority almost no new visitors will end up at your website. And since every company wants to expand, they need to focus on improving their web presence in order to increase the chance of getting new customers.
The best and most effective long term solution to increase your web presence is known as Search Engine Optimisation (SEO). It is a highly specialized field that focus on improving the amount of trust the rest of the world will have in your website. The more trust you have, the more potential new clients will visit your website daily.
By Andy Eliason
If you are like most people, it is probably safe to say that you are often annoyed when sales people become… pushy. And it doesn’t matter if it’s a car salesperson or someone blocking your way past a kiosk in the mall, these sales people have something in common, and that is persistence and the belief that they can persuade you to buy anything and/or everything.
If they talk fast enough, or maybe if they fill your head with so many claims, they feel that you can be convinced.
By P.J. Swesey
Joomla’s default URLs, like the standard URLs of any CMS, are terrible for Search Engine Optimization purposes. They have several querystring parameters, they are not human readable, they offer search engines no keywords or insight into what content the page holds, and they use the Itemid parameter to create multiple URLs for each content item. Luckily there are Search Engine Friendly URL components available for Joomla that solve all these issues for us.
I used to use the JoomSEF component on my Joomla websites. It worked very well to create descriptive, search engine friendly, human readable URLs for my web sites, but it didn’t properly remove the Itemid URL parameters. This meant that each article still had several URLs. This was very bad for search engine optimization and for people visiting my sites. Search engines thought I was duplicating content and often indexed the wrong URLs, and visitors would get confused with different URLs pointing to the same article.
By P.J. Swesey
Here’s a cool SEO tip that will automatically bring you more traffic from Google and other search engines: Put a Random Content module on your homepage. It’s better to have it on as many pages as possible, but the homepage is key. I discovered this trick while experimenting with a few different ideas over at http://www.patrickswesey.com.
The website originally had several hundred thousand inlinks as a result of free software and Joomla extensions I had offered. Pretty soon I started up JoomlaDigger.com and moved all the free extensions from PatrickSwesey.com over to here.
Since the move, most of the traffic on PatrickSwesey.com had died down. The content left at PatrickSwesey.com was free software for Windows XP and a blog of stupid dreams I have. It wasn’t a terribly exciting website and its traffic reflected that. I didn’t really care if the site got traffic or not so I decided to experiement a little and see how I could affect its search engine traffic.
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